It is long-term strategic thinking for brands that wish to stay relevant in the coming
years to make their products grow on target audience. By positioning the brand
identity and values to align with the evolving buying behaviour of a generation
with unprecedented levels of digital and social acumen.
Campuses represent the future of spending habits and brand loyalty. Looking back
to when, where and how most people form their allegiances – both with people
and brands, it can be traced back to their University, College or School days.
Chances are you’ve been drinking the same cola drink and eating the same brand
of noodles from your childhood. It did not happen by chance. You may not even
realise that your affinity for that brand was as a result of a campus activation that
you experienced many years ago. That’s how sophisticated brands work and that’s
the type of bond your brand desires.