Event Marketing
Have you ever been tempted to buy a product or a service because of the
incentives attached to it? Sure, you have been approached by a nice looking lady
or gentleman offering you free sample of a beverage drink at a bar. Have you
been lucky enough to request a taxicab and the ride shows up with a celebrity as
your taxi driver for the day? These unique experiences offer a glimpse at what
event marketing is about.
Event marketing is focused on creating live experiences that will promote a brand,
service, or product and it’s not limited to Music Concerts, Award Shows, Product
Launches, Sporting Events, Internal Business Events, Trade Shows and Conferences,
It also covers Digital Experiences.
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