Guerrilla Marketing got its name from guerrilla warfare because of the style of
marketing. In the warfare context, guerrilla tactics depend largely on the element
of surprise, unconventional methods, ambush, sabotage and raids.
Guerrilla marketing techniques usually play on the element of surprise. It aims to
catch people unexpectedly in the course of their daily routine through carefully
planned unconventional campaigns. Guerrilla Marketing can be categorised into:
Outdoor, Indoor, Event Ambush and Experiential Guerrilla Marketing