You need a good PR strategy to be in control of the narrative at all times.
Managing the reputation of your company (corporate brand) and your product
brand(s) is important.
You have control over certain aspects of your brand’s reputation like the way you
disseminate information through owned media (Your website, blog and social
medial channels) and paid media (Third-party media channels), but a news story or
a review of your product by thought leaders and industry professionals can be out
of your control. PR helps the brand control the narrative.
PR strategy encompasses all these scenarios, including crisis management and lots
more. PR helps businesses communicate with people and can expose the brand to
new audiences.