Too much brand information confronting today’s Consumers. These promotions
competing for their five senses daily. Incidentally, modern consumers and
Millennials are unwilling to lose their precious time to these promotional campaigns.
To engage target audience in an authentic and meaningful way, we first of all
identify the values that the brand and the consumers share and then create an
atmosphere that gives an effective sampling experience that will resonate with the
consumer, while enjoyably sipping the liquid.