Social media marketing: Social media marketing is the use of social media channels to promote a brand, a product or a service.
Content marketing: Content marketing is focused on creating and distributing content for a brand’s target audience online in order to increase brand awareness, attract attention and generate leads.
Display Advertising: The main purpose of display advertising is to deliver the brand message to site visitors. Your ads will be placed on websites, blogs and apps through banners or other ad formats made of text, images, flash, video, and audio.
Email marketing: We have a rich email database which covers all sectors of the economy and social strata. Reach your target audience directly with your brand message using our email marketing platform.
Search Engine Optimization: A good SEO strategy increases the quality and quantity of website traffic by increasing the visibility of the website to users of a web search engine. SEO helps drive traffic to your website. Click to see our work
BRAND ACTIVATION
To stimulate consumers through the five senses – taste, sight, smell, touch, and sound – is to embark on a journey to fostering brand loyalty. The memories created through these experiences are extraordinarily powerful. They will come up at the point of decision making. We take out time to strategically understand the brand’s purpose in order to dish out the best brand experiences. Brand activation has achieved its purpose when your audience recalls an experience and always want to share it. Click to see our work
PUBLIC RELATIONS
You need a good PR strategy to be in control of the narrative at all times. Managing the reputation of your company (corporate brand) and your product brand(s) is important. You have control over certain aspects of your brand’s reputation like the way you disseminate information through owned media (Your website, blog and social medial channels) and paid media (Third-party media channels), but a news story or a review of your product by thought leaders and industry professionals can be out of your control. PR helps the brand control the narrative. PR strategy encompasses all these scenarios, including crisis management and lots more. PR helps businesses communicate with people and can expose the brand to new audiences. Click to see our work
EVENT MARKETING
Have you ever been tempted to buy a product or a service because of the incentives attached to it? Sure, you have been approached by a nice looking lady or gentleman offering you free sample of a beverage drink at a bar. Have you been lucky enough to request a taxicab and the ride shows up with a celebrity as your taxi driver for the day? These unique experiences offer a glimpse at what event marketing is about. Event marketing is focused on creating live experiences that will promote a brand, service, or product and it’s not limited to Music Concerts, Award Shows, Product Launches, Sporting Events, Internal Business Events, Trade Shows and Conferences, It also covers Digital Experiences.. Click to see our work
GUERRILLA MARKETING
Guerrilla Marketing got its name from guerrilla warfare because of the style of marketing. In the warfare context, guerrilla tactics depend largely on the element of surprise, unconventional methods, ambush, sabotage and raids. Guerrilla marketing techniques usually play on the element of surprise. It aims to catch people unexpectedly in the course of their daily routine through carefully planned unconventional campaigns. Guerrilla Marketing can be categorised into: Outdoor, Indoor, Event Ambush and Experiential Guerrilla Marketing. Click to see our work
INFLUENCER MARKETING
Influencer marketing borders on online endorsements of a product by a notable public figure, thought leader or celebrity. Authenticity is a major ingredient to the success of influencer marketing. We make it believable, so we try not to use same influencer for different brands. For each campaign, we start by identifying influencers that best fit the brand. We adopt a subtle approach that endears the brand to its target audience. Click to see our work
CAMPUS ACTIVATION
It is long-term strategic thinking for brands that wish to stay relevant in the coming years to make their products grow on target audience. By positioning the brand identity and values to align with the evolving buying behaviour of a generation with unprecedented levels of digital and social acumen. Campuses represent the future of spending habits and brand loyalty. Looking back to when, where and how most people form their allegiances – both with people and brands, it can be traced back to their University, College or School days. Chances are you’ve been drinking the same cola drink and eating the same brand of noodles from your childhood. It did not happen by chance. You may not even realise that your affinity for that brand was as a result of a campus activation that you experienced many years ago. That’s how sophisticated brands work and that’s the type of bond your brand desires. Click to see our work
INSTORE ACTIVATION
This is the practice of promoting a brand in-store and influencing a customer’s buying decision at the Point of Purchase. It includes Shelf Engineering: Share of Shelf, Product Display, Branding/Advertising Opportunities, Experiential Awareness Activations and Consumer Feedback Mechanism. A well-executed In-store marketing campaign would increase repeat purchases and retain loyal customers.. Click to see our work
MOBILE TOURS
The primary components of a successful mobile tour campaign are design, aesthetics and execution. We go away from the norm of just getting a truck, sound and promoters to giving consumers an engaging and unforgettable experience. To make your brand stand out in a unique way, we think differently. The design of the mobile vehicle must resonate with the consumer, because design is the most effective way to communicate a message. We attract them to the mobile experience centre with design and aesthetics and execution takes over. Well trained passionate brand ambassadors will be present to stimulate the desired reactions. Click to see our work
DESIGN
We enjoy the art and science of design. Our work encompasses Graphics, Architecture, Products and Packaging, Exhibitions, Outlet Branding, Event Collateral, Signage, Spatial/Environmental Design, Stage/Set Design, Digital Experiences and Advertising. We create the right visuals for the brand. Our structure is unique. We first set our gaze from the brand’s perspective and ensure the objective is accurately interpreted in the designs. Excellent designs can only be achieved through passion, intelligence and personal commitment. Click to see our work
